B2B Podcasters Newsletter
Personal notes on building the B2B Podcasters Show, so you can build your B2B podcast the right way.
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Latest podcast episodes
Using podcasting and ungated content to grow a B2B agency (with Steve Whittington)
Steve Whittington is the president of Roadmap, a sales and marketing agency helping Western Canada based small to medium B2B organisations to scale. In this episode, we talk about why Roadmap only produces ungated content and still generates inbound leads, and why Steve credits positioning for the success of both his agency and his podcast. He also shared the 4 most common red flags behind underperforming go-to-market strategies and so much more on customer understanding.
Niche podcasting done right (with Roy Coughlan, host of 6 podcasts ranked top 5% worldwide)
In this episode, I sit down with Roy Coughlan, founder of the Podfather community and six-time top-ranked podcast host. Whether you're just starting out in podcasting or looking to refine your approach, he shared insights that will help you grow your podcast, attract the right audience and turn your podcast into a sustainable business.
Why SOME content-led businesses cannot lose against cheaper competitors (with Barry Labov, branding agency founder)
Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much.I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same. We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that AI gold rush literally accelerated it. The paradox is that differentiating yourself isn’t out of reach for any of us. That’s something I learned during my conversation with Barry LaBov.
AI search ranking signals that work for podcasters in 2026 (with Elizabeth Gearhart, syndicated podcast host in 40 US radio stations)
Are chatGPT, Google's Gemini and Perplexity suggesting your business - or competitors in your niche?Last month, Elizabeth Gearhart repeated to me a question she asked these tools: “Our podcast, is it helping our businesses show up in AI search results?” That was enough for me to realize that my podcast needs a website as early as possible. Not for my audience but for LLMs so they can crawl it then reply to my audience.